NFT? LOL - Ayomikun Osunseyi

Remember when the whole world went crazy about NFTs?

Now those shit are worthless.

This is the problem people have.

Hype and shiny object syndrome cause people to buy into some fake hype.

Some people might gain from it in the short term. But longer term, it’s not relevant.

As you run your business, too, make sure you’re not chasing shiny objects like this.

Focus on the main things that matter.

Like growing your email list and sending more emails to them.

In the long term, this will bring you the most benefits.

And whenever you’re ready to launch any offer, this will help you prime your list for anything you sell.

That said, I help email list owners launch successful offers to their lists.

If you are planning a launch campaign soon, join my waitlist here so I can help you: ayomikunosunseyi.com/cw/

Ayomikun Osunseyi

This is embarrassing
I saw this video yesterday, and it made me hide my face in shame. According to the video, the phrase familiar to us Nigerians, “How was your night?”… can have a more sinister meaning to native speakers. The narrator explains that, to a native English speaker, “How was your night?” means “How was last night’s …
Burnout is overrated
Anytime people say they suffer from burnout, I laugh a little inside. “Burnout isn’t really that serious, it’s overrated,” I believed this with my whole heart… Foolishly. Because it happened to me last month. First, it started with me running out of ideas of what to write, having ideas and zero energy, my brain feeling …
I pointed at the river outside my window and shouted, “WHAT ABOUT US?!”
“I pity those people living close to the river”, my mum said She had just heard on the news that there’s going to be a heavy downpour for the next 5 days. I looked confused as she said this… “What about us?” I said as I pointed out the window to the river, very close …
Brain damage
It’s been raining cats and dogs for the past 2 days, and everywhere has been so cold. I grabbed a blanket from my room … took it to the sitting room in the hopes of relaxing on the sofa and thinking of an email promo strategy for my client. I was about to lie down …
The best PED on the market right now
On Friday, while at the gym, I suddenly had this strange feeling come over me. It was as if all my life had been sucked out of me, and I couldn’t complete my first exercise of the day. I couldn’t place my finger on it, but I knew something was definitely wrong. I quickly went …
This evil man can’t get a boner
I was scrolling through YouTube when a Video with that title came up. I couldn’t help it, I had to watch😂 That’s the feeling you want subscribers to feel when opening your newsletter. If your subject lines are captivating enough, they have no choice but to open your email to find out more. But subject …
Jollof Rice
I woke up this morning to find my brother staring at me … weird. Then his stare turned to laughter. “What were you dreaming about?” he asked. “Uhn? What do you mean?” I asked confused “You kept saying ‘Jollof Rice’ while you slept” I looked at him in shock, then I burst into laughter 😂 …
My Pastor thinks I don’t have a Job
I ran an errand for my local church last week and was giving feedback to our Pastor. “…I think I will be representing the church clerk for now till he’s back from his Village” He nodded and took a bunch of A4 papers from my hands as we discussed. But as we were talking, he …
Yeah … so Daddy is NOT back🤦‍♂️
The last time I emailed about being sick and recovering, I ended it with “Daddy’s back!” Well, Daddy’s not back. Immediately after that email went out, I felt weak again, and my symptoms persisted. I had to take lots of naps and take more meds to keep awake and alert. I was still able to …
My battle with food poisoning
I woke up from a terrible dream with a very horrible stomachache. It felt like my entire intestine was forcing its way out of my body and into my mouth. I quickly ran to the bathroom, put my mouth facing the toilet, expecting to throw up, but nothing came out. I could barely sleep that …
There’s a stranger in my house
I bolt out of the bathroom butt naked and rush towards the back door of the house as I bark… Who is that?! I looked around for any weapons and was prepared to attack when I saw someone I wasn’t expecting. I was in the bathroom when my mom signalled to me she was going …
Another L to Chatgpt
I ran out of email ideas and decided to ask ChatGPT for help. I simply wrote “Based on my website ayomikunosunseyi.com give me email ideas I can write about. Here’s what it wrote == Email Content Ideas for Ayomikun Osunseyi Newsletter Story‑Driven Emails 1. “The Day I Almost Gave Up” 2. “My Mum Screamed When …
I just found out who Mr Miyagi was!
This might seem weird to you if you already know that name, but to me, I was kinda shocked and embarrassed when I found out. Some years ago, I was listening to Russell Brunson’s podcast when he quoted The Karate Kid movie… The famous “Wax on, Wax off” line by Mr. Miyagi Listening to this …
“AI took my copywriting Job”
I found this post on Reddit: == AI took my Copywriting Job I’ve been working as a copywriter since 2012 and have been in my current full-time copywriting role for the past 5 years. Recently, my employer cut my pay by 25% and reduced my hours from 40/week to just 15/week. During my latest team …
If you love your business, don’t hire this copywriter
I was scrolling through Reddit the other day when I found this: === Client wanted me to send emails every day because “Gary Vee says daily content wins” Has anyone else dealt with this? Had a client who went to some marketing conference and came back convinced he needed to email his list every single …
I just struck gold
There’s this new podcast I just started listening to that’s literally glued my attention to it. I listen to it every opportunity I get in the day, cos it’s so different from every other podcast I listen to. They tell stories, but the type of stories they tell is so unique and different, you’re hooked …
Why are you not reading my emails?
3 days ago, I was about to send an email as usual to my list when I noticed something weird. My former email got ZERO opens. That’s weird! Usually, as soon as I send out an email, I get a couple of people reading it almost immediately. I don’t focus too much on open rates, …
Did my client just block me??
I was about to give new updates to one of my clients when I noticed something unsettling… I could not find his LinkedIn profile! I searched for it on Google, clicked on it, and it brought up: LinkedIn profile not found. I felt a slight knot in my stomach … Has this guy ghosted me? …
I’m high
I just got back from a party with my friends, and I had too much to drink. Normally, I would skip writing anything today, but for the sake of consistency, this is me writing another daily email. Tomorrow I’ll have something better for you, but for now, if you need help with any email campaigns, …
Why are your open rates too low?
I’m scrolling through YouTube when I find a video that makes me roll my eyes. The title was “Why Eating Right beats the gym for weight loss” What a terrible title. And it would be the worst for a subject line. For one, you already gave the tip away. No need for me to watch …
Should you sell in every email?
I submitted some emails to one of my clients yesterday, and he had some concerning feedback. He said something like this: “I don’t think we should sell in every email; some emails are just meant to teach and give value, not sell a product” I understand the logic behind this, and really, the first time …
How to sell more books as an author
On my way back from the gym, my friend asked me a concerning question… She had a couple of novels she wrote, and she didn’t know how to make more people buy them. I gave her a simple solution: post an interesting chapter of that book on Medium or any social media platform. Get people …
How to choose the best copywriter for your business
If you’re planning to hire a copywriter for your business, here are some things you should know: First, as painful as it is to admit, 90% of copywriters suck at their job. To avoid hiring a copywriter who does a terrible job for you, make sure you get some proof they know their stuff. Like …
The Rise and Fall of Affiliate Marketing
Back in 2021/2022, Affiliate marketing was the new shining object, especially here in Nigeria. Everyone started hyping it up like it was the second coming of our saviour and the key to unlocking unlimited wealth. Influencers capitalized on this and made a lot of money off of innocent people. Affiliate marketing is not actually a …
How to handle stupid customers and their stupid complaints
I’m about to write my daily email when I hear a loud scream from my mum’s room. “JESUS CHRIST!!” One thing about African parents is that they only shout the name of God when something really spooks them. As I was rushing to her room to find out what had happened, I started hearing that …
How to deal with writer’s block
Since I’ve been home alone for the past few days, I decided to try a couple of crazy things. Like frying 7 eggs at once and eating them in one sitting Along with a loaf of bread and 1 litre of yoghurt. By the time I was done, I passed out in the sitting room. …
Well, that didn’t go according to plan.
During testimony time in church today, I shared with the group how the Lord answered some of my prayers. And how he has added another year to my mom’s today. All seemed fine and good, but it was not until my Uncle, who was leading the group, mistakenly thought I meant it was my birthday …
Please don’t do this
This guy just ruined his business, and he doesn’t know it. I’m currently on an email list where they just came out of the blue to run a flash sale. It’s 50% off the product all of a sudden. Just because. This is so so wrong. Before you run any sale to your list, you …
Just say “NO!”
Yo yo yo, it’s your boy Ayomikun coming again to you with another daily email! Today, I’m writing to you with a tummy that looks like I’m 4 months pregnant. Yeah, that’s right, I overate. And it’s my fault. I could have just told my aunty, “No, I don’t want to eat again tonight.” But …
Who are you?
“Who is this?!” I barked at my phone With a look of disgust on my face, I scroll down to the bottom to smash the unsubscribe button. But there was a problem … many of these emails don’t even have an unsubscribe button. It’s black Friday season, and If you are like me, you are …
Did A.I. just take my job?😔
2 days ago, I got a testimonial from one of my biggest clients, and I showed it to a group of my friends. This one: == “AYO!!!!! I’ve been in business for 37 years. Whenever anyone (including me) writes anything for me, I ALWAYS edit, change something or even completely rewrite…. Then I come to …
How I almost ended up in Squid Game (True story)
Squid Game Season 3 just came out a few hours ago on Netflix, and it made me remember how I almost joined the game. I had just started making some real money off this copywriting thing I learned a few years before, but I barely spent any of it. I kept using all my money …
NFT? LOL
Remember when the whole world went crazy about NFTs? Now those shit are worthless. This is the problem people have. Hype and shiny object syndrome cause people to buy into some fake hype. Some people might gain from it in the short term. But longer term, it’s not relevant. As you run your business, too, …
How to become the go-to expert in your niche
I saw this quote a few hours ago… == Mail is crazy because it’s like 99 pieces of actual trash and then 1 that if you don’t respond to it, you’re going to prison. == This is crazy because email also works the same way. No matter how many useless emails people get in their …
WW3
Is the world really coming to an end? I’ve seen countless people talking about this particular issue online. Suppose you’re subscribed to any financial newsletter. In that case, you will have seen countless headlines signalling the end of the world and how you should invest in a particular stock. Whether the world comes to an …
How to get rid of stubborn customers
In response to what I wrote about yesterday, one of my premium clients wrote: == Read your latest newsletter… You are absolutely right about focusing on people with some money… much as I hate to say it… too often, the less they pay, the more they expect… the more they complain, and the more they …
Why I don’t work with Nigerian clients
A while back, a Nigerian guy reached out to me to help write some emails for him. Seeing he was one of my countrymen, I decided to give him a slightly lower price than I charge my normal clients. I sent over the price to him on WhatsApp, and his reaction was, “WTF! That’s too …
He didn’t listen to me. Now he’s in Spam.
I wrote a lot of emails for a client last year. I then suggested some ideas on ways to set up his email campaigns for better results. He thanked me for my advice, and we both went our separate ways. Fast forward a few months, and I found out he basically did the opposite of …
My HIV results
I walked into the pharmacy to get my gym supplement when I heard a loud female voice from the other end. “Body checkup! Come and do your full body checkup.” It’s been a while since I had one of those, so I walked over to the corner and saw a list of tests to do …
Why your campaign failed
Do you know why most email campaigns fail? It’s because they lack specificity. Here’s what I mean… Someone sent me a cold dm on LinkedIn. I read it, and at the end, I couldn’t tell what the person was trying to sell. Are you selling coaching? A call? A product? The message was too ambiguous, …
I told AI to read my blog, here’s what it said
I was bored and told AI to analyse my blog … ayomikunosunseyi.com/blog … and tell me what it thought. Here’s what it said: Personality and Content Analysis of Ayomikun Osunseyi’s Blog Website: ayomikunosunseyi.com/blog 🧠 Your Voice & Style 📨 Expertise & Value in Marketing 🌍 Personal Brand & Values 📝 What This Reveals About You …
How to validate a product idea without wasting your money or time
If you’re about to launch a new offer, here’s how you can test if it’s gonna be a hit or miss. The first method is to have a waitlist. Before you launch your offer, ask people to join a waitlist for that product. You can also give an incentive in exchange for joining the waitlist …
Don’t listen to these people
If you’ve been following me for a long time now, you know I’ve always wanted to learn how to swim. And about 2 weeks ago, I finally started to learn. Within just 2 weeks of training, I’ve become so much better. I’ve also gotten more comfortable being 6 feet underwater for a long time … …
How to build a bad reputation for your business
There’s a supplement company’s email list I subscribed to back in 2023. I later found out it was not for me, and I unsubscribed. Can you believe that they still send me emails to this day? After specifically unsubscribing and telling them to stop. This is disappointing. If you want to build a business people …
“What could go wrong?” he said
Something strange happened to me last month that shocked me. May was one of the best months for me this year. I signed 2 of my biggest clients yet, but something strange happened. After signing the first contract, everything became dark. The lights had gone out, and there was no power in the house anymore. …
Beautiful emails make zero dollars
Every once in a while, I have clients who want to make the typical beautiful style emails. With colourful backgrounds, a full shot of the product and elements that make the emails resemble a website. This is a problem. In many of my experiences, I’ve found that these types of emails perform worse. The reason …
How to get 100% open rates
I’m about to break your heart. Because what you’re about to hear might be shocking to you. Here it goes: You can NEVER get a 100% open rate. If it ever happens, change your email software immediately because they are lying to you. Besides, open rates are a really weak metric for measuring your success. …
BEST. TESTIMONIAL. EVER!
This is probably the best news I’ve gotten all week. I submitted some welcome emails to my client yesterday evening, and about an hour later, I got this. == “AYO!!!!! I’ve been in business for 37 years. Whenever anyone (including me) writes anything for me, I ALWAYS edit, change something or even completely rewrite…. Then …
I regretted watching Sinners
I didn’t want to write about this before, but I had a change of heart. A few weeks ago, I went to the cinema and bought 2 tickets. One ticket for Thunderbolts*(New Avengers Movie) and one for Sinners. And I was disappointed. Not because of the movie (it was great), but because of the cinema …
I witnessed an attempted murder
The other day, on my way back from the gym, I saw a group of people running in my direction. As a black man, when you see people running, you don’t stop to find out why; you run with them! After running, we later found out it was one of those big trailers speeding along …
They are lying to you
Yesterday, I was watching an ad on YouTube that said: “3D characters are the best way to grow your business and make more sales.” I hate it when people come out with a new “shiny object” and claim it’s the best way to grow or make sales. Every few months, there’s always something people claim …
It finally happened!
Yesterday, I wrote: “…today might be the last day in a long time before you can hire me to write your emails for you.” Well, before that email went out, I signed a new contract with an old client. Which means I’m unavailable till maybe July. That said, if you want to hire me for …
Why is no one opening your emails?
Guys, I failed! I consider myself one of the best email copywriters alive. I have gotten praise from many “big names” and have written some of the most entertaining emails. Yet, I couldn’t even get my younger brother to read my email. You see, yesterday, my brother(Tobi) and I were discussing how he can apply …
I almost died yesterday
“Is there any Lifeguard on duty to save me in case I drown?” I asked the pool attendant. She points at a huge sign that reads “NO LIFEGUARD ON DUTY. SWIM AT YOUR OWN RISK.” Perfect! I let out a nervous laugh and headed for the pool. Last year, I wrote about how I wanted …
The dangers of hype in marketing
The other day, I got a strange message from one of my connections on LinkedIn. They were starting a new paid community of sorts and wanted me to join. The hype was all there, especially money and income claims. But for some reason, something still felt off to me. Here’s a huge mistake I see …
Am I too perfect?
I’m in a comedy class when they tell me to do something … unique. They say I should try to write a funny bit about myself. But the rule is that it must be something you’re terrible at. The problem is, I can’t find anything I’m bad at. It took me a while before I …
How to pronounce my name
I was at an online networking event a few days ago when it was my turn to speak. As the speaker was about to call my name, I groaned inside. He was about to butcher my name. Especially my last name. And, of course, he did it in such a unique way that I laughed …
I don’t need exposure. Pay me my money!
Once in a while, I get that cheap skate client who wants me to work for free in exchange for “eXpOsuRe.” When I was a new writer, I fell for this once. And what did I get? Money? I received none Exposure? Even the client needed the exposure more than I did. Since then, I’ve …
What’s the weirdest name someone used to sign up to your email list?
There was a period last year when I had hundreds of bots signing up to my email list. Many of them didn’t have a real name. It was always something like this: First Name :godyllrpdgaboe Last Name: weoalabdlsp Like someone had a stroke typing their names. Followed by some suspicious email addresses I have already …
How to deal with bad reviews
He smashed a bottle of wine over her head. But this wasn’t just some random attack. This guy was an author and had just published a book. After reading it, the girl left a bad review. The author got mad at the review and tracked the girl down on social media. He travelled over 500 …
I saw a strange kid in our house at midnight
I woke up to the dead silence of midnight with a strange feeling. I quickly tiptoed to my laptop in the sitting room to confirm it was safe. But I still felt weird. I decided to go to the kitchen and peek through the window to our backyard. Lo and behold, there’s a kid on …
Don’t trust customers when they say this.
If you ever hear a prospect say this phrase, call them on their B.S. Because if you don’t, it will ruin your marketing so bad and leave you frustrated People lie. Sometimes, consciously or unconsciously That’s why you shouldn’t trust someone, especially prospects when they say they will do something. For example, when someone says …
They shipped their kids to China in a box
I was doom-scrolling on YouTube when I saw something that made my jaw drop. It was a news station reporting on how some parents are shipping their kids to China in a box where child care is much cheaper. These parents will put their kids in a carton, put some styrofoam inside for cushion, and …
Going viral might ruin your business
Many people will hate what I’m about to say … but it’s the truth. I’ve seen many people talk about how they went viral on LinkedIn, YouTube or any other social media. Going viral is not bad per se What many people don’t talk about enough is how they made zero dollars from their viral …
I nearly died at the gym
I was lifting weights at the gym when it slipped. 80kg iron, charging towards my head. There was no way I was gonna survive that. “Is this it?” I thought, “Is this how I go?” Adele’s song lyrics played in my head. 🎵🎵🎶” This is the end Hold your breath and count to ten. Feel …
I saw a famous YouTuber in my dream
I tend to have the weirdest of dreams. I’ll write more about this in the future, but this particular dream was … unique. At first, I was stoked and glad he(the famous YouTuber) was part of my friend group. I watch his videos every day, so knowing him as a close friend felt cool. But …
Our CEO almost got jailed, so we made a shirt
A few days ago, I wrote about a subject line I saw from the company Windscribe. I talked about how great the subject line was and how you should learn to think outside the box when writing subject lines. Well, just days ago, I got another email from them. It had the subject line: “Our …
Wow! Facebook wants to hire me😱
I once wrote about how Amazon wanted to hire me 2 years ago. That post went viral on Medium and has my highest views so far. If you read that post, you can already foreshadow what is about to happen here. Well, I got an email from a Facebook hiring manager. She said Meta is …
Don’t launch your book until you do this
I’ve talked about this before, but it doesn’t hurt to hear it again. There are 2 main stages of every book launch. The pre-launch stage and the Live launch stage What makes your live launch stage successful is everything that happens in the pre-launch stage. And your pre-launch stage happens way earlier, before your book …
Why your customers are not buying
“By his time next year … YOU and Hulk should be the same size” I got this text from my friend in response to my recent gym picture. I laughed and asked him why he said that. “If you don’t increase in size, it means the gym is not working” This is the type of …
Never use this popular website for market research
The worst place you can ever use for market research is: Social Media I mean, like Twitter, Instagram, Facebook, TikTok, and LinkedIn. Social media is a place where people come to basically “lie” about themselves. They post heavily edited pictures of themselves trying to get likes and attention. They tweet about stuff that makes them …
The WORST thing that can ever happen as a Copywriter
You get a new copywriting project… Then, you go do deep market research and write copy based on that research. You submit this copy to the client. They love it. When the copy is finally going live, you notice something strange. The headline is no longer the same. The first few lines of the copy …
The best cure for depression
I know I write about copywriting and email marketing. But stay with me, this will make sense in a second. There was a Harvard study done on Mental health and depression and how it can be cured without therapy, drugs, or whatever people do. According to the study, they found a cure that works 5x …
I was assaulted violently by a … Chicken?!
I was doing some house chores the other day when I was attacked. It happened when I went to throw the trash, when I passed by a mother hen and her chicks. On my way back to the house, they were blocking the narrow path I wanted to pass through, so I resorted to jumping …
The worst thing to do before any launch
Once in a while, I get an email or LinkedIn Dm from a potential client. They are about to launch a book, course, or service in the next 3 – 6 months. But there’s one problem I see. “Have you told your list or audience about this offer?” I ask them, The answer so far …
Trump’s tariff wars
Ever since Trump took office, there have been fights here and there. It’s fun to watch as a non-American, but not so fun for the victims of these ego fights. But there’s one gem I read from Gary Halbert years ago, when he wrote about Players with money. He mentioned how it’s always stupid to …
Avoid this scam
I once read this “old” quote. It says: “There’s an old saying – If a hot girl texts you about crypto, block him” – Poseidon. LOL 😂 Of course, I don’t think the god of the sea said that, but it’s a valid saying. There are a lot of scammers online posing as pretty girls. …
We’re 9! R. Kelly just lost interest
I saw the above subject line from Windscribe, a VPN company, and I was rolling on the floor with laughter. This is dark! And Brilliant! For context: The company turned 9. It’s been 9 years since they started the company. And R. Kelly, the serial Pedo, just lost interest. Implying he goes for girls less …
Where is Jason Capital?
Back in 2018-2020, Instagram and Facebook won’t let you rest. With ads and content from guys like Jason Capital, Dan Lok, and some other guys, it was crazy then. Some people call this period the wild west, as anything – and everything – goes, and 99% of the offers were really questionable, scammy products. But …
How to become a best-selling author today
“That was written by a pastor”, I said to my cousin. “How did you know?” He asked skeptically “Because anytime a Pastor writes a book, they always make sure to put their picture on every side of the book, even the edge” He drew out the book from the shelf, and lo and behold, I …
Consistency doesn’t work if….
I’m very close to 100k XP on Duolingo. I have a streak of over 400 days, and I know some people with over a thousand. They’re learning the same language as me – Spanish. Yet they’re lagging behind. I speak Spanish way better than most of them, despite the fact that they’ve been more consistent …
The BEST way to get customers eager to buy from YOU
There’s this guy on YouTube… He’s a personal trainer who helps people lose weight. But there’s a problem… He’s very fit. I doubt he has ever been fat before. And some of his clients think, “This guy doesn’t know what it’s like being fat and how hard it is to lose weight.” To prove to …
How to use white chicks to get more sales
Around last year, I was working with a client who does cold email. Before beginning the work, he gave me some cold email courses to study. And many of the things I learned shocked me! The craziest one was how using a white girl’s name and picture in your cold email can guarantee your emails …
When the best is not available…
If you travel a lot in Nigeria, you’ll see a lot of interesting things on the road. The funniest of all are quotes you see on trailers/trucks. Some trailers have words like “Fear women” “No food for Lazy man” “Don’t say you are lucky till you marry.” Some have Bible quotes on them or some …
If it’s not fun for you, stop it
This advice is bad for many situations. For instance, if you’re trying to lose weight, going to the gym might not be fun at first. But stopping will be stupid. But when it comes to running your business, it can be great advice. If there are parts of your business you don’t consider fun dealing …
Emails are not mini-sales letters
I was reading about the new Daredevil TV series, and what I found out shocked me. Marvel had to fire the first set of creatives that made the show. These creatives are experts at making 2 hour-long movies. But when it comes to TV shows, they are the worst. It’s why we got that terrible …
Passive income does not exist
Every day on Twitter and other social media, I see people selling the idea of passive income. You do nothing and rake in millions per year. The truth is that passive income does not exist. Except you’re born into generational wealth, you have to put in the work to become something in life. Investing might …
Customers hate it when you do this
I was watching a YouTube video some days back of how this guy tried to cancel his Adobe subscription. And he was in shock when he was denied cancellation until he paid a cancellation fee. This is bad. This is the worst! If your customers feel trapped using your service, chances are they aren’t gonna …
Stop writing subject lines like this
One piece of advice we were given as newbie copywriters was to subscribe to a lot of email lists and study their copy. This was something I took seriously as I went on every email list possible, from health to fitness, dating, finance, info products, e-commerce, etc, One thing I’ve noticed is that a lot …
I got scammed by a Blind man
On my way to the gym, I saw this Blind man on the side of the road. He was so close to the road that ongoing vehicles could hit him… On his left was a very deep gutter that just a misstep would send him six feet deep on hard concrete full of smelly water. …
Katy Perry in Space
Recently, I’ve seen a ton of memes about Katy Perry being in space. Unlike a few other astronauts who dedicated their lives and studied hard in school to become astronauts, Katy is just a celebrity. That’s all the qualification she needed. This pisses some people off, but that’s the reality. This hack also works almost …
Avoid this mistake if you love your business
I almost got into big trouble recently. I was almost tricked into signing a phoney contract. If I hadn’t known better, I might have gotten in big soup for it. But after reading the fine print, hidden very deep in the contract, I found myself thanking God. There’s really no big lesson in this email …
Best-selling Author reads my emails and is floored!
Recently, I sent a link to my blog ( ayomikunosunseyi.com/blog/ ), where I compile most of the emails I send to my list. I sent this link to a new LinkedIn connection. After reading a ton, this Best Selling Author has this to say: “Hi again… WOW … I just spent a long time reading …
Your subject line doesn’t matter as much as you think
My inbox has been full lately, and I’ve been on a mission to purge unwanted emails and create space. What I discovered during this endeavour actually surprised me. Some emails were obviously “delete material”, like ecommerce emails with large pictures and very little text. These emails are usually bland and rarely get me to spend …
Why I hate weekends so much!
Whenever I’m working with clients, one of the periods I hate the most is weekends. If we’re working on something important on Friday and I send an update, I know the next time I’ll hear from that client is Monday. I like to write copy a lot, so whenever clients take the weekend off, I’m …
How I almost got into a fatal accident
I was going out to meet a friend last week on a commercial bike when a truck came out of nowhere. The driver wasn’t even concentrating and was driving mindlessly as he almost mauled us off the bike onto the road, This was a very close call because, by the time the truck’s brake kicked …
How I’m using AI to improve my copy
Full disclosure, I don’t use AI to write copy. In all my experience, AI copy isn’t as good as any copy I write. Most of it sounds like a newbie copywriter trying to be “persuasive.” But beyond that, I’ve recently been playing around with AI and using it to improve my copy. Here’s how I …
How Frank Kern Got Me a New Subscriber
The crazy thing about consistently posting content is that you never know which content will motivate someone to make a purchase. Back in 2023 or so, I wrote an email about Frank Kern. The title was “How Emailing Like Frank Kern Will Make You Broke.” It was fun to write, and it gave some good …
I got a phone call from my dead Grandpa
I was busy working on a client’s project when I got a strange call. On my phone screen, it showed “Grandpa.” This was weird and creepy to me since my Grandpa died and was buried back in 2022 I decided to pick up the call… maybe Grandpa was trying to send me a message from …
My mom saw a snake in our bathroom.
I woke up to a loud scream from my mum. “Jesus!!” she yelled out like she was summoning Jesus to leave heaven and come down right now. I rushed down to see my mom staring at our bathroom, palms over her mouth and looking so terrified. “Mummy, what happened?” I say, looking for a stick …

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